In 2021, shipments of porridge from Hikari Foods, located in Gosen-shi, Niigata Prefecture, will increase 1.5-fold to 1.5 million units. The company manufactures porridge made from Koshihikari rice grown in Iwafune and sells it throughout Japan. The company manufactures porridge using Koshihikari rice grown in Iwafune and sells it nationwide. The company was established in 1988 by the first generation of rice farmers who started manufacturing canned porridge. It is popular because it tastes good and can be stored for a long time. The key points of rice suitable for porridge are large grains, appropriate moisture content, and elasticity. It is especially popular among people who traveled abroad before the Corona disaster and were exposed to the “morning gayu” culture, especially in Asia, in addition to those who are convalescing at home.
